PAAB Training
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6 month online training


Communicate with HCPs and patients
​while adhering to the PAAB code.

Over 350 registered
Next session March 3
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The 6 session training has been designed to address areas of the code where we see the most questions or challenges.

Patrick Massad, Commissioner, PAAB

6 Sessions, 6 Months, 1 Price

  1. Content delivered in bite-sized chunks to support learning retention. 
  2. Pre-read materials will be shared  to help you prepare for each session.
  3. Access to relevant (new) content during each live presentation.
  4. ​New interactive cases designed to enhance your learning experience.
  5. ​Live polling and questions to support collaborative-style learning.​
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REGISTER NOW


Next Session: March 3, 10am EST

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The Agenda

To see the expanded agenda CLICK HERE
Session 1
When in-person meetings are on hold, how can we build a compliant email campaign?
Jennifer Carroll
Recorded
Session 2
Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. ​
Jennifer Carroll
Recorded
Session 3
Digital Conferences: What have we seen? What do we know? How could you show?
Jennifer Carroll

Recorded​
Session 4
Creating and driving traffic to your HCP website
Dannie Newman
Recorded​​
Session 5
Building your brand and corporate website
Jennifer Carroll
March 3, 2021 10am EST
Session 6
Engaging patients: Patient websites, programs, apps and more​
Jennifer Carroll
 
April  7, 2021 10am EST ​

To see the expanded agenda CLICK HERE

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Certificate of Attendance: New for 2021

Showcase your understanding of the PAAB code

Demonstrate that your PAAB knowledge is up to date

Attendees who complete all 6 sessions will receive a signed PAAB certificate of attendance: Share your PAAB certificate of attendance with your employer and colleague.

Who is the training for?


  • I'm new to Pharmaceutical marketing
  • I'm a seasoned veteran
  •  I'm an agency person
  •   I'm a Pharma person  
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Malika Ladha
​Reviewer

You will get the inside track on the PAAB code and its applications for advertising in the Canadian regulatory landscape. Breaking the code down into bite sized chunks so you can build a strong foundation of knowledge. 
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Dannie Newman
Reviewer

You will get to refresh and test your well established skills while being presented with new and tricky cases that will make even the most seasoned advertisers stop and ponder.
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Patrick Massad
Commissioner

You’ll gain improved understanding of the PAAB code through cases full of examples that can be applied throughout the creative process when you head into the next client/design/creative meetings.  At the end, you’ll have a PAAB certificate designed to demonstrate PAAB expertise to clients.
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Yin Man
Senior Reviewer of Preclearance Services

You’ll learn quick tricks and how to avoid key pitfalls, from print to digital campaigns,  so that you can react quickly to a covid-19 world. You’ll also stay on top of Health Canada updates.
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New case studies, new content, new learning experience


1. Patients: Create patient information and support material via patient support program

2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media

3. Learn to optimize your submissions so that they work for your timelines




Register Here

This session is delivered via Go-To-Webinar. A unique link will be emailed to you once registered 

Questions


Questions? Please email Jennifer Hamilton on jenny@createhealth.io

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About Us
PAAB Training is researched and delivered by CreateHealth.io, a market insight and events company.
CreateHealth.io is the trading name of Create HC Ltd, a company registered in England and Wales, company no. 08053708. Registered address: The Mount, Barrow Hill, Sellindge, Kent, TN25 6JQ. email. 
jenny@createhealth.io.

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