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The 6 session training has been designed to address areas of the code where we see the most questions or challenges.Patrick Massad, Commissioner, PAAB
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6 Sessions, 6 Months, 1 Price
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REGISTER NOW
Next Session: closed
The Agenda
To see the expanded agenda CLICK HERE
Session 1 |
When in-person meetings are on hold, how can we build a compliant email campaign? |
Jennifer Carroll |
Recorded |
Session 2 |
Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. |
Jennifer Carroll |
Recorded |
Session 3 |
Digital Conferences: What have we seen? What do we know? How could you show? |
Jennifer Carroll |
Recorded |
Session 4 |
Creating and driving traffic to your HCP website |
Dannie Newman |
Recorded |
Session 5 |
Building your brand and corporate website |
Jennifer Carroll |
Recorded |
Session 6 |
Engaging patients: Patient websites, programs, apps and more |
Jennifer Carroll |
April 7, 2021 10am ET |
To see the expanded agenda CLICK HERE
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Certificate of Attendance: New for 2021
Showcase your understanding of the PAAB code Demonstrate that your PAAB knowledge is up to date Attendees who complete all 6 sessions will receive a signed PAAB certificate of attendance: Share your PAAB certificate of attendance with your employer and colleague. |
Who is the training for?
Malika Ladha
Reviewer |
You will get the inside track on the PAAB code and its applications for advertising in the Canadian regulatory landscape. Breaking the code down into bite sized chunks so you can build a strong foundation of knowledge.
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Dannie Newman
Reviewer |
You will get to refresh and test your well established skills while being presented with new and tricky cases that will make even the most seasoned advertisers stop and ponder.
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Patrick Massad
Commissioner |
You’ll gain improved understanding of the PAAB code through cases full of examples that can be applied throughout the creative process when you head into the next client/design/creative meetings. At the end, you’ll have a PAAB certificate designed to demonstrate PAAB expertise to clients.
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Yin Man
Senior Reviewer of Preclearance Services |
You’ll learn quick tricks and how to avoid key pitfalls, from print to digital campaigns, so that you can react quickly to a covid-19 world. You’ll also stay on top of Health Canada updates.
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New case studies, new content, new learning experience
1. Patients: Create patient information and support material via patient support program
2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
3. Learn to optimize your submissions so that they work for your timelines
2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
3. Learn to optimize your submissions so that they work for your timelines