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The Agenda
To see the expanded agenda CLICK HERE
Chapter 1 |
When in-person meetings are on hold, how can we build a compliant email campaign? |
Chapter 2 |
Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. |
Chapter 3 |
Digital Conferences: What have we seen? What do we know? How could you show? |
Chapter 4 |
Creating and driving traffic to your HCP website |
Chapter 5 |
Building your brand and corporate website |
Chapter 6 |
Engaging patients: Patient websites, programs, apps and more |
To see the expanded agenda CLICK HERE
Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code Demonstrate that your PAAB knowledge is up to date Offered automatically to all attendees who pass all 6 quizzes at the end of each Chapter. Badges provided by a 3rd party provider, Credly, and sync directly to your LinkedIn once your account has been created. |
Who is the training for?
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I'm new to Pharmaceutical marketing
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I'm a seasoned veteran
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I'm an agency person
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I'm a Pharma person
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Patrick Massad
Commissioner |
You’ll gain improved understanding of the PAAB code through cases full of examples that can be applied throughout the creative process when you head into the next client/design/creative meetings. At the end, you’ll have a PAAB certificate designed to demonstrate PAAB expertise to clients.
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Case study driven content to enhance your learning experience
1. Patients: Create patient information and support material via patient support program
2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
3. Learn to optimize your submissions so that they work for your timelines
2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
3. Learn to optimize your submissions so that they work for your timelines