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The 6 session training has been designed to address areas of the code where we see the most questions or challenges.Patrick Massad, Commissioner, PAAB
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Complete at your own pace
*To receive the course certificate you will need to pass all 6 quizzes at the end of each Chapter. |
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REGISTER NOW
The Agenda
To see the expanded agenda CLICK HERE
Chapter 1 |
When in-person meetings are on hold, how can we build a compliant email campaign? |
Chapter 2 |
Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. |
Chapter 3 |
Digital Conferences: What have we seen? What do we know? How could you show? |
Chapter 4 |
Creating and driving traffic to your HCP website |
Chapter 5 |
Building your brand and corporate website |
Chapter 6 |
Engaging patients: Patient websites, programs, apps and more |
To see the expanded agenda CLICK HERE
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Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code Demonstrate that your PAAB knowledge is up to date Offered automatically to all attendees who pass all 6 quizzes at the end of each Chapter. Badges provided by a 3rd party provider, Credly, and sync directly to your LinkedIn once your account has been created. |
Who is the training for?
Malika Ladha
Reviewer |
You will get the inside track on the PAAB code and its applications for advertising in the Canadian regulatory landscape. Breaking the code down into bite sized chunks so you can build a strong foundation of knowledge.
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Dannie Newman
Reviewer |
You will get to refresh and test your well established skills while being presented with new and tricky cases that will make even the most seasoned advertisers stop and ponder.
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Patrick Massad
Commissioner |
You’ll gain improved understanding of the PAAB code through cases full of examples that can be applied throughout the creative process when you head into the next client/design/creative meetings. At the end, you’ll have a PAAB certificate designed to demonstrate PAAB expertise to clients.
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Yin Man
Senior Reviewer of Preclearance Services |
You’ll learn quick tricks and how to avoid key pitfalls, from print to digital campaigns, so that you can react quickly to a covid-19 world. You’ll also stay on top of Health Canada updates.
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Case study driven content to enhance your learning experience
1. Patients: Create patient information and support material via patient support program
2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
3. Learn to optimize your submissions so that they work for your timelines
2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
3. Learn to optimize your submissions so that they work for your timelines