PAAB Training

2020 has been a challenging year for all of us.

"We’ve all had to learn to work from new spaces and communicate in new ways. We’ve also had to move away from large gatherings and this regrettably means that there will be no in-person PAAB National Workshop this year.

However, in keeping with PAAB’s commitment to providing high-quality training, we have revamped our training program to make it accessible from your home office".

Patrick Massad, Commissioner, PAAB

6 Sessions, 6 Months, 1 Price

Content delivered in bite-sized chunks to support learning retention.
Pre-read materials will be shared to help you prepare for each session.
Access to relevant (new) content during each live presentation.
New interactive cases designed to enhance your learning experience.
Live polling and questions to support collaborative-style learning.

REGISTER NOW

6 month online training:
First session: November 4th 10am EST

The Agenda

Session 1	When in-person meetings are on hold, how can we build a compliant email campaign?	Jennifer Carroll	Nov 4, 2020 10am EST
Session 2	Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance.	Jennifer Carroll	Dec 2, 2020 10am EST
Session 3	Banner ads continued: Expanding our audience and creating linkages across multiple platform	Jennifer Carroll	Jan 6, 2021 10am EST
Session 4	Pharmacokinetics and MOA	TBC	Feb 3, 2021 10am EST
Session 5	Tentative: Corporate/ brand websites	TBC	March 3, 2021 10am EST
Session 6	Tentative: Patient Support Programs	TBC	April 7, 2021 10am EST

Certificate of Attendance: New for 2020

Showcase your understanding of the PAAB code

Demonstrate that your PAAB knowledge is up to date

Attendees who complete all 6 sessions will receive a signed PAAB certificate of attendance: Share your PAAB certificate of attendance with your employer and colleague.

Meet your speaker

Jennifer Carroll,
Senior Reviewer Communications
PAAB

Jennifer Carroll has been with PAAB since 2009. She is a graduate of McMaster University with a degree in Biology and Pharmacology. She has worked in Medical Information at Altana Pharma and Health Outcomes and Pricing at Hoffman-La Roche before starting her role as a reviewer at PAAB.

Who is the training for?

I'm new to Pharmaceutical marketing
I'm a seasoned veteran
I'm an agency person
I'm a Pharma person

Malika Ladha
Reviewer

You will get the inside track on the PAAB code and its applications for advertising in the Canadian regulatory landscape. Breaking the code down into bite sized chunks so you can build a strong foundation of knowledge.

Dannie Newman
Reviewer

You will get to refresh and test your well established skills while being presented with new and tricky cases that will make even the most seasoned advertisers stop and ponder.

Patrick Massad
Commissioner

You’ll gain improved understanding of the PAAB code through cases full of examples that can be applied throughout the creative process when you head into the next client/design/creative meetings. At the end, you’ll have a PAAB certificate designed to demonstrate PAAB expertise to clients.

Yin Man
Senior Reviewer of Preclearance Services

You’ll learn quick tricks and how to avoid key pitfalls, from print to digital campaigns, so that you can react quickly to a covid-19 world. You’ll also stay on top of Health Canada updates.

5 reasons to sign up:

1. Patients: Create patient information and support material via patient support program

2. HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media

3. Learn to optimize your submissions so that they work for your timelines

4. New case studies, new content, new learning experience

5. Digital networking via chat rooms, collaborate around live polls, debate in Q&A sessions.

PAAB would like to thank the below companies and associations in helping to raise awareness of the 2020 online training:

REGISTER NOW

6 month online training:
First session: November 4th 10am EST