From Artificial Intelligence to applying Real World Evidence, the 2018 PAAB workshop will help you innovate compliantly in healthcare marketing and communications.
We are on the verge of an acceleration of digital use and new models of working, from using Real World Evidence to adopting AI in both disease communications and promotions. We’ve developed this agenda and invited new speakers to reflect this trend and your needs. We look forward to seeing you in November.
Ray Chepesiuk
Commissioner, PAAB
Ray Chepesiuk
Commissioner, PAAB
Key learning objectives include
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2017-18 complaints & advice
Case studies from Health Canada and PAAB on public non-compliant communication materials and campaigns. |
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Real World Evidence
Discover what of types data can be used as evidence for your product’s claims with PAAB. |
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Digital marketing & communication masterclass
From AI and chatbots to deploying social media campaigns for disease awareness, turn digital innovation into an opportunity, and not a challenge. |
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PAAB Clinic
Collaboratively build several traditional and digital Advertising/Promotional Systems while tackling challenging issues provided from PAAB. |
Speakers
Ray Chepesiuk, Commissioner, PAAB
Speaking on: Complaints and compliance.
Favourite thing about the workshop: Watching the PAAB staff deliver great training.
Speaking on: Complaints and compliance.
Favourite thing about the workshop: Watching the PAAB staff deliver great training.
Patrick Massad, Deputy Commissioner, PAAB
Speaking on: Real world evidence and leading advanced working session.
Favourite thing about the workshop: The great content and chance to hear from our customers.
Speaking on: Real world evidence and leading advanced working session.
Favourite thing about the workshop: The great content and chance to hear from our customers.
Jennifer Carroll, Reviewer, PAAB
Speaking on: Digital and multi-channel marketing.
Favourite thing about the workshop: The attendees, it's really nice getting to speak 1:1 in the breaks and hear different ways we can help.
Speaking on: Digital and multi-channel marketing.
Favourite thing about the workshop: The attendees, it's really nice getting to speak 1:1 in the breaks and hear different ways we can help.
Karen Rizwan, Reviewer, PAAB
Speaking on: Application of evidence to your submissions.
Speaking on: Application of evidence to your submissions.
Dannie Newman, Reviewer, PAAB
Speaking on: Fair balance and digital marketing fundamentals.
Favourite thing about the workshop: Each year it provides a good opportunity for us to share the latest updates and education, but also learn. The workshop is a really good milestone for PAAB in this regard.
Speaking on: Fair balance and digital marketing fundamentals.
Favourite thing about the workshop: Each year it provides a good opportunity for us to share the latest updates and education, but also learn. The workshop is a really good milestone for PAAB in this regard.
Malika Ladha, Reviewer, PAAB
Speaking on: Communicating compliantly to patients.
Favourite thing about the workshop: At risk of copying Jen, hearing directly from customers and helping them work through challenges face-to-face.
Speaking on: Communicating compliantly to patients.
Favourite thing about the workshop: At risk of copying Jen, hearing directly from customers and helping them work through challenges face-to-face.
John Greiss, Reviewer, PAAB
Speaking on: The role of complaints in
supporting compliance.
Speaking on: The role of complaints in
supporting compliance.
Keynote: Alain Musende, Manager, Regulatory Advertising Section at Marketed Health Products Directorate,
Health Canada
Speaking on: Transparency and Advertising Regulatory Surveillance
Favourite thing about PAAB workshops: Aside from Patrick's jokes, it's of great value to share our updates with a large audience.
Speaking on: Evidence
Health Canada
Speaking on: Transparency and Advertising Regulatory Surveillance
Favourite thing about PAAB workshops: Aside from Patrick's jokes, it's of great value to share our updates with a large audience.
Speaking on: Evidence
Lama Abi Khaled, Executive Director, Ethics, Legal and Regulatory Innovative Medicines Canada
Speaking On: The role of complaints in supporting compliance.
Speaking On: The role of complaints in supporting compliance.
Dan Leger, Senior Director, CNS Business Unit, Lundbeck
Speaking on: The role of complaints in supporting compliance.
Speaking on: The role of complaints in supporting compliance.
Dr John Reeves, Chief Medical Officer, conversationHEALTH
Speaking On: The application of messaging, chat bots and AI to healthcare.
Speaking On: The application of messaging, chat bots and AI to healthcare.
Lexi Kaplin, Chief Product officer, conversationHEALTH
Speaking On: The application of messaging, chat bots, and AI to healthcare.
Speaking On: The application of messaging, chat bots, and AI to healthcare.
Calvin Hwang, Founder & Executive Producer, SUPRE Incorporated, (previously Director of Marketing and Brand Strategy, Janssen)
Speaking On: Using social media for timely and effective communication.
Speaking On: Using social media for timely and effective communication.
Suvina Amin, Medical Evidence Lead, AstraZeneca
Speaking On: Defining and applying Real World Evidence.
Speaking On: Defining and applying Real World Evidence.
Rosy Sasso, Ethics, Compliance and Privacy Consultant.
Speaking On: Representing Innovative
Medicines Canada
Speaking On: Representing Innovative
Medicines Canada
Laurie Johns, Submissions Coordinator, PAAB
Speaking On: Submission process
and best practice.
Speaking On: Submission process
and best practice.
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PharmaCo-create a robust and compliant integrated marketing and communication campaign with your peers.
Stay ahead of the curve with the Health Canada update on the Marketed Health Products Directorate (MHPD). |
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New to PAABLearn the fundamentals and appropriate application of the PAAB code.
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AgencyWorkshops designed to promote networking with existing clients & to establish relationships with prospective clients. Improved understanding of PAAB to improve the quality of your submissions.
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Experienced at PAABBe at the forefront of PAAB learning. Review PAAB submission cases* to understand how reviewers think. Advanced learning sessions with a focus on digital, social and an integrated marketing campaigns.
*examples created exclusively for the workshop and are not real submissions. |
Agenda
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08:30 - 08:40
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Introduction & Welcome
Speaker: Jonathan Gwillim, Director, Create Health |
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SECTION 1: Deep dive into 2017-18 complaints
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08:40 - 09:20
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Keynote: Transparency and Advertising Regulatory Surveillance
Speaker: Alain Musendem, Manager, Regulatory Advertising Section at Marketed Health Products Directorate, Health Canada |
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09:20 - 10:00
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Panel: The role of complaints in supporting compliance
Speakers: Lama Abi Khaled, Executive Director, Ethics, Legal and Regulatory, Innovative Medicines Canada John Greiss, Reviewer, PAAB Ray Chepesuik, Commissioner, PAAB Dan Leger, Senior Director, CNS Business Unit, Lundbeck Rosy Sasso, Ethics, Compliance and Privacy Consultant |
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10:00 - 10:20
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Break
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SECTION 2: PAAB Fundamentals
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10:20 - 10:40
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Apply fair balance effectively across all materials
Speaker: Dannie Newman, Reviewer, PAAB |
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10:40 - 11:05
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Communicate compliantly to patients
Speaker: Malika Ladha, Reviewer, PAAB |
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11:05 - 11:40
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Channel your inner evidence ninja
Speaker: Karen Rizwan, Reviewer, PAAB |
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11:40 - 12:00
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This isn’t your grandma’s Real-World Evidence
Speaker: Patrick Massad, Deputy Commissioner, PAAB |
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12:00 - 13:00
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Lunch
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SECTION 3: The future for digital and data
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13:00 - 13:30
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The application of messaging, chat bots, and AI to healthcare
Speakers: Jennifer Carroll, Reviewer, PAAB Dr John Reeves, Chief Medical Officer, conversationHEALTH Lexi Kaplin, Chief Product Officer, conversationHEALTH |
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13:30 - 14:00
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Digital marketing masterclass for branded materials
Speaker: Dannie Newman, Reviewer, PAAB |
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14:00 - 14:30
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Social media for timely and effective communication
Speakers: Jennifer Caroll, Reviewer, PAAB Calvin Hwang, Founder & Executive Producer, SUPRE Incorporated (previously Director of Marketing and Brand Strategy, Janssen) |
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14:30 - 14:45
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Coffee
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SECTION 4: PAAB Clinic
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14:45 - 15:30
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Advanced Workshop: Think and act like a PAAB Reviewer
Speaker: Patrick Massad, Deputy Commissioner, PAAB |
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15:30 - 16:00
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Question Clinic
Speaker: Ray Chepesiuk, Commissioner, PAAB |
Venues
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Montreal – November 20
Crowne Plaza 6600 Côte de Liesse Saint – Laurent Quebec H4T 1E3 Canada |
Toronto – November 22
Delta Hotels by Marriott 655 Dixon Road Toronto Ontario M9W1J3 Canada |
PAAB would like to thank the below companies and associations in helping to raise awareness
of the 2018 workshop
of the 2018 workshop
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