PAAB would like to provide its clients* the opportunity to present alongside PAAB at the 2019 workshop, The 3 areas to showcase your work and experience are:
- 1. Collaborating with PAAB to get to a yes
Covering topics such as, what was submitted, what challenges occurred, how a solution was found, recommendations for the audience.
- 2. Example of an innovative approach to marketing
How it’s innovative within the code framework and lessons learned during the PAAB review process.
- 3. Support the agenda
If you have real life examples that could be used to co-present alongside PAAB in the agenda please submit, i.e. examples of social media, Multi-channel comms, great creative etc.
From building stakeholder trust, to excellence in healthcare marketing and communication. Get the latest insights to shape your future campaigns.
PAAB continues to see change and innovation in the Canadian healthcare arena. It’s for this reason that the 2019 workshop will present examples that reflect the now and our understanding of the future. Regulations relating to RWE are evolving and there are currently ways to integrate AI into this regulated environment.
Please join us for PAAB's only national workshops in 2019
Patrick Massad, Acting Commissioner, PAAB
Please join us for PAAB's only national workshops in 2019
Patrick Massad, Acting Commissioner, PAAB
Key learning objectives include
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Health Canada Update
Latest updates on future policy amends, including healthcare professional advertising and communications that may impact your 2020 planning. |
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New Case Studies on the PAAB 101
Learn tips to help streamline submissions. Practice fair balance selection and placement. Hear the latest updates on Real World Evidence. Gain insight on how to be creative within the parameters of the regulatory sandbox |
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Applying AI to Healthcare Professionals & Patients
Get a taste for how you can compliantly leverage Artificial Intelligence within your promotional and non-promotional materials. |
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Deploying Integrated Campaigns
Create balanced and evidence-based campaign materials across multiple channels and touchpoints for healthcare professionals and patients |
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Would you like to speak at PAAB 2019? Click Here to learn more
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*Not all applications will be successful. Speakers will be chosen based on their relevance to the agenda. Where two separate applicants/speakers offer the same content to present, PAAB will pick the applicant/speaker that submitted first. For any questions on the process, please email jenny@createhealth.io
Speakers
Patrick Massad, Acting Commissioner, PAAB
Speaking on: How to develop trusted communications.
Favourite thing about the workshop: The chance to hear from our customers and share advice so we can work more effectively together.
Speaking on: How to develop trusted communications.
Favourite thing about the workshop: The chance to hear from our customers and share advice so we can work more effectively together.
Jennifer Carroll, Senior Reviewer Communications, PAAB
Speaking on: Digital marketing and ways to improve submissions.
Favourite thing about the workshop: The attendees, it's really nice getting to speak 1:1 in the breaks and hear different ways we can help.
Speaking on: Digital marketing and ways to improve submissions.
Favourite thing about the workshop: The attendees, it's really nice getting to speak 1:1 in the breaks and hear different ways we can help.
Dannie Newman, Reviewer, PAAB
Speaking on: Marketing and communications to healthcare professionals.
Favourite thing about the workshop: Each year it provides a good opportunity for us to share the latest updates and education, but also learn. The workshop is a really good milestone for PAAB in this regard.
Speaking on: Marketing and communications to healthcare professionals.
Favourite thing about the workshop: Each year it provides a good opportunity for us to share the latest updates and education, but also learn. The workshop is a really good milestone for PAAB in this regard.
Malika Ladha, Reviewer, PAAB
Speaking on: Communicating compliantly to patients.
Favourite thing about the workshop: At risk of copying Jen, hearing directly from customers and helping them work through challenges face-to-face.
Speaking on: Communicating compliantly to patients.
Favourite thing about the workshop: At risk of copying Jen, hearing directly from customers and helping them work through challenges face-to-face.
John Greiss, Senior Reviewer Policy, PAAB
Speaking on: The role of complaints in
supporting compliance.
Speaking on: The role of complaints in
supporting compliance.
Keynote: Alain Musende, Manager, Regulatory Advertising Section at Marketed Health Products Directorate,
Health Canada
Speaking on: Transparency and Advertising Regulatory Surveillance
Favourite thing about PAAB workshops: It's of great value to share our updates with such a large audience. In addition, I find each year the attendees have many questions, which I'm able to address instantly, providing mutual value to all parties.
Health Canada
Speaking on: Transparency and Advertising Regulatory Surveillance
Favourite thing about PAAB workshops: It's of great value to share our updates with such a large audience. In addition, I find each year the attendees have many questions, which I'm able to address instantly, providing mutual value to all parties.
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PharmaCo-create a multi-channel-marketing campaign with your peers to get quicker approval for your integrated campaigns.
Stay ahead of the curve with the Health Canada update on the Marketed Health Products Directorate (MHPD). |
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Experienced at PAABBe at the forefront of PAAB learning. Review PAAB submission cases to understand how reviewers think.
Sessions with a focus on digital, social and an integrated marketing campaigns. |
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Agency Workshops designed to promote networking with existing clients and establish relationships with prospective clients.
Improved understanding of PAAB to help support quicker approval times. |
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New to PAABWork with PAAB reviewers to collaboratively create a submission checklist.
Get an elementary understanding of the PAAB code. |
Agenda
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07:00 - 08:30
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Registration & breakfast
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08:30 - 08:35
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Introduction to the day
Speaker: Jonathan Gwillim, Chair, Create Health |
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SECTION 1: Scene setting and future trends
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08:35 – 09:10
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Keynote: Health Canada
Speaker: Alain Musende, Manager, Regulatory Advertising Section at Marketed, Health Products Directorate, Health Canada |
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09:10 – 09:50
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Improve your chances of submission success by understanding PAAB processes and support
Speaker: Jennifer Carroll | Senior Reviewer Communications | PAAB |
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09:50 – 10:10
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Use PAAB as your partner to increase Healthcare Professional and Patient trust
PAAB identified that their clients on average believe HCP’s and Patients rate their perception of trust at just 5.7 and 5.1 out of 10 respectively. In this talk, hear directly from healthcare professionals and patients on how the industry can help to build trust with HCPs and patients. Speaker: Patrick Massad | Acting Commissioner | PAAB (External HCP and Patient speakers invited) |
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10:10 – 10:30
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Coffee
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SECTION 2: PAAB Fundamentals
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10:30 – 10:50
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The PAAB scope - if it’s not advertising, it’s not subject to advertising regulations
Speaker: John Greiss | Reviewer | PAAB |
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10:50 – 11:10
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Fair balance (case study)
Speaker: Malika Ladha | Reviewer | PAAB |
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11:10 – 12:00
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Clinical trial to real world: Evidence
Speaker: John Greiss | Senior Reviewer Policy | PAAB |
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12:00 - 13:00
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Lunch
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Section 3: Marketing & Communication Masterclass
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13:00 - 13:30
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Multi-channel mix to patients
Speaker: Malika Ladha | Reviewer | PAAB |
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13:30 – 14:10
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Multi-channel mix to Healthcare Professionals
Speaker: Dannie Newman | Reviewer | PAAB |
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14:10 – 14:25
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Coffee
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14:25 – 14:55
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Digital marketing and communication masterclass
Speaker: Jennifer Carroll | Senior Reviewer Communications | PAAB |
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14:55 – 15:25
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You play by the rules - Learn how PAAB ensures everyone else does too
Speaker: John Greiss | Senior Reviewer Policy | PAAB |
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15:25 – 15:40
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Closing comments from Patrick Massad | Acting Commissioner | PAAB
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15:40
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To the pub!
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Venues
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Montreal – November 26
Crowne Plaza 6600 Côte de Liesse Saint – Laurent Quebec H4T 1E3 Canada |
Toronto – November 28
Delta Hotels by Marriott 655 Dixon Road Toronto Ontario M9W1J3 Canada |
PAAB would like to thank the below companies and associations in helping to raise awareness
of the 2019 workshop
of the 2019 workshop
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